Today, more than ever, people are seeking holistic food experiences. By going beyond great taste to create food experiences that do good and feel good, for body, mind and planet, Givaudan Taste & Wellbeing aims to be at the leading edge of this movement. FOCUS STORY FOOD EXPERIENCES FROM PRODUCT ECONOMY TO EXPERIENCE ECONOMY Givaudan – 2021 Integrated Annual Report 62 Acting as a force for good Cr eations Foo d experiences: from product economy to experience economy