18 Focused market strategies OUR 2025 STRATEGY GROWTH DRIVER #3 Focused market strategies We’re responding to growth forecasts in global consumption and investing in high growth markets to ensure greater proximity to our customers and develop further understanding of local consumer preferences. We plan to maximise mature market opportunities over the next five years and extend our high growth market leadership, particularly in China. OUR STRATEGY IN ACTION Key achievements in 2021 • Planning greenfield production plant in India for fragrance speciality ingredients through a joint venture with Privi Speciality Chemicals. • Partnering with Tmall to launch T-Lab source innovation laboratory, leveraging our creative fragrance solutions and production capabilities in China. • Launched our unique Advanced Tools for Modelling which uses AI to optimise food and flavour formulation and facilitate co-creation and collaboration with customers. Givaudan – 2021 In a Nutshell