OUR 2025 STRATEGY FOCUS ON Excellence, Innovation & Simplicity – in ev erything we do From excellence in operational and financial performance to the delivery of a superior customer experience, we aim to deliver the highest standards across the value chain. Innovation is our lifeblood, from creating differentiating solutions that address our customers’ challenges to leading the way in areas such as biotechnology and digitalisation. At the centre of everything we do are our customers. OUR STRATEGY IN ACTION Key achievements in 2021 • Good progress in integrating recently acquired companies on our platforms such as SAP and GBS, as well as on our creation, development and commercial systems. Key steps to support our strategy. • Launched the Aroma Kiosk, a new digital sensory insights tool, designed to connect with consumers directly, gather valuable consumer insights and recommend products in real time. • Introduced PlanetCaps™, enabling customers to solve the complex feasibility equation between greenness and performance in fabric softeners. This cutting-edge technology will be expanded to other categories to boost sustainability. • Partnered with BASF to launch the world’s first toxicology testing strategy without animal testing. • Started a ‘silver lining’ project to find positive opportunities from the difficult pandemic situation. Five areas have been identified that will contribute to enhancing our work life and how we serve customers. Work is underway to define key initiatives and guidance that will be rolled out in the short and long term. Differentiated customer experience Industry leading solutions and services Ensuring operational reliability and efficiency Givaudan – 2021 Integrated Annual Report Strategic value creation Ex cellence, Innovation & Simplicity – in e verything we do 23 Strategic value creation