DESIGNING FRAGRANCES THAT DELIGHT CONSUMERS Naturality is bigger than a platform; it’s a mindset of being conscious, authentic and responsible in the way we source ingredients and design fragrances, from fine perfumes to fragrances for consumer products. It’s also a holistic approach based on three key pillars, Consumer understanding, The Naturality Guide™, and The Naturality Index™, which together put our Company purpose at the centre of creating. Consumer understanding We gain a unique understanding of consumers’ expectations towards responsible fragrances and products through this robust series of consumer study programmes. The Naturality Guide™ Provides a clear segmentation of the market and defines rules of formulations and parameters for development. It pushes perfumery to new frontiers of creativity and guides both our teams and our clients to discover and market the right design and the right claim. The Naturality Index™ Measures the impact of a formula. The Index is built on a deep understanding of sustainability criteria. From eco-toxicity to energy efficiency and sourcing, the Index allows us to assess the environmental impact of a formula and from our understanding what it means to create a perfume with love for nature. FOCUS STORY NATURE- CONSCIOUS 1 2 3 Contributing to the United Nations Sustainable Development Goals (SDG) Givaudan – 2021 Integrated Annual Report Acting as a force for good Acting as a force for good Cr eations Th e Givaudan way: designing nature-conscious fragrances that delight customers 67