OUR 2025 STRATEGY GROWTH DRIVER # 2 Extend customer reach The trend for smaller and local brands is driving growth in the local and regional customer segment alongside a continued potential with larger international and global customers. We want to provide more tailored approaches to meet the wider range of customer needs in this rapidly changing and more fragmented landscape. OUR STRATEGY IN ACTION Key achievements in 2021 • Opening state-of-the-art product development facilities to accelerate innovation for customers (protein centres and the Nordic Experience centre in Malmö, Sweden). • Investing CHF 75 million to expand our fragrance production at Pedro Escobedo in Mexico, to open at the end of 2023, serving all customer segments in the Latin American key growth market. • Strengthened our e-commerce offering in China through the opening of a flagship business-to-business (B2B) store on China’s leading wholesale website, 1688.com. • Acquired Custom Essence to strengthen access to local and regional customers and expand capabilities in natural perfumery in North America. Givaudan – 2021 Integrated Annual Report Strategic value creation Ex tend customer reach 21 Strategic value creation