A year in review Economic / Governance Environment Social Appendix Innovation capabilities & management Taste & Wellbeing’s Advanced Tools for Modelling (ATOM), for In Active Beauty, we used AI to support the new active ingredient example, use AI to optimise food and flavour formulation and Chronoglow™. Crafted by green fractionation from Haberlea facilitate co-creation and collaboration with customers. Building rhodopensis, also known as the resurrection plant, it can mimic New Digital Space on more than two decades of research, ATOM uses AI and data botanical epigenetic mechanisms for skin care benefits. Here, we to drive innovation science techniques to minimise trial and error in the process. The used AI to better represent clinical results and demonstrate the tools can identify positive and negative flavour drivers and visual benefits of the product with a beauty avatar that in China in 2021 explore ingredient synergies to generate new options and represents the significant results of the ingredient. insights aligned with consumer preferences. The results are then Designed to spark creative, ground- displayed in graphically rich and interactive dashboards that breaking ideas through face-to-face allow Givaudan to co-create with its customers. interactions, co-creation and incubation experiences, our new Digital Space in The new Aroma Kiosk from the Taste & Wellbeing division is a Shanghai will allow us to pursue digital sensory tool that makes use of the ATOM technology. transformation opportunities and support Designed to connect with consumers in environments such growth with local and regional customers. as grocery and department stores, universities and shopping From multiplying possibilities through malls, it gathers valuable consumer insights and recommends Smart Creation to using AI to foresee products in real time. Compact and mobile, it combines a market opportunities, Digital Space will simple, user-friendly touch screen linked to ATOM 2.0 and enable us to identify opportunities and proprietary VAS technology. Consumers smell and rate leverage technologies to co-create different aroma profiles, and the data are then translated into products and services, take advantage of personalised flavour preferences using an AI-based algorithm. digital opportunities and manage evolving customer trends. We also entered into an industry-first partnership with Tmall, the Alibaba group’s open business-to-consumer (B2C) platform. This will allow us to launch the T-Lab source innovation laboratory and capture digital opportunities for fragrance creation in China. Powered by Tmall’s consumer behaviour data capabilities and ecosystem of partners, the T-Lab source innovation laboratory will leverage Givaudan’s leading creative fragrance solutions and production capabilities in the country. 47 Givaudan — 2021 GRI Sustainability Report